Process Overview

First thing is first, if you want a fully customize-able presence online for your viewers you need your own website. This means domain registration, web hosting, web development, and graphic design. Once your site is live, the next step will be to promote it. You promote your site, by increasing your ranking on search engines. You do this by optimizing onsite and offsite.

Onsite SEO

Every good website, will have a great deal of content that is rich with key phrases that might be searched by their potential viewers. It is a good idea to first try to organize your site like an outline, categorically, breaking down the site, page by page, section by section. Then, try to match these sections to key phrases and build your content, like menu items, titles, and text and the page.

From there, we do keyword analysis for your target audience, and optimize your content to these words without changing the true meaning. We also optimize meta data, alt tags, and other coding related factors, on your website. Hence the name “Onsite SEO”.

Offsite SEO

Nearly all of the top search engine ranking factors are related to offsite work. This means social media signals, like “likes” and “follows” on pages linked to your website, inbound links and anchor text links, like this link, SEO, that says a keyword we would want to rank for.

What is SEO and how does it relate to search marketing?

SEO stands for search engine optimization, but what are we optimizing and for whom? Well, we are optimizing our company presence online by many factors for search engines like Google, Bing, and Yahoo! This can be company websites, social media accounts, even forum interactions.

Search marketing can include pay-per-click advertising like Google Adwords. OMNIA does not recommend pay-per-click advertising. Instead, we recommend improving natural listings on search engines via search engine optimization (SEO). Only 17% of viewers are said to click on pay-per-click listings, so we go for the majority instead with by improving our SERPS or search engine ranking positions, on Google, Bing, and Yahoo!, by optimizing the previously mentioned onsite and offsite factors. This factors include the words used in your website URL, how many links point to your site, and what those links say and how they are coded, Facebook and Twitter likes, re-tweets, and follows, alternative text on your website for the visually impaired, and so on.

Search Marketing Pricing

We want our pricing to be both scale-able to your budget, while remaining effective, as well as easy to understand. We want you to understand what you are getting in return for your marketing dollar. We expect that every dollar invested in your marketing, with the help of OMNIA, returns an invest of nine (9) dollars in return. In an effort to make our services more understandable, manageable, cost effective and effect, we have grouped our services in cleverly designed packages. Some of the packages you see below are for onsite SEO factors as well as offsite SEO factors, and some are purely for offsite SEO factors. This includes onsite website SEO optimization, like meta data and alt tags, as well as content.

Silver

Monthy Fee: $199.00

Setup Fee: $99.95

  • Backlinks:3
  • Keywords (Local):3
  • XML sitemap
  • Keyword research and selection
  • Website Optimization
  • Homepage Title Tag
  • Homepage Description
  • Hyperlink Optimization
  • Sitemap Generation
  • Copyscape Review & Status Report
  • Alt tags
  • Onsite Optimization – Pages:1
  • Google Local Verification
  • Local Citations:2
  • Phone support
  • Email support
  • Ranking reports (Monthly)

Gold

Monthy Fee: $199.95

Setup Fee: $199.00

  • Backlinks:7
  • Keywords (Local):7
  • XML sitemap
  • Keyword research and selection
  • Website Optimization
  • Homepage Title Tag
  • Homepage Description
  • Hyperlink Optimization
  • Sitemap Generation
  • Copyscape Review & Status Report
  • Alt tags
  • Onsite Optimization – Pages:3
  • Google Local Verification
  • Local Citations:4
  • Phone support
  • Email support
  • Ranking reports (Monthly)

Platinum

Monthy Fee: $299.95

Setup Fee: $99.95

  • Backlinks:15
  • Keywords (Local):15
  • XML sitemap
  • Keyword research and selection
  • Website Optimization
  • Homepage Title Tag
  • Homepage Description
  • Hyperlink Optimization
  • Sitemap Generation
  • Social media badge placement
  • Copyscape Review & Status Report
  • Alt tags
  • Onsite Optimization – Pages:5
  • Google Local Verification
  • Map Embed
  • Local Citations:6
  • Phone support
  • Email support
  • Ranking reports (Monthly

Silver

Monthy Fee: $399.95

Setup Fee: $199.00

  • Incoming Links:14
  • Keywords:20
  • Ranking Reports
  • XML Sitemap
  • Email Support
  • Keyword research and selection
  • Website optimzation
  • Homepage title tag
  • Homepage description
  • Hyperlink Optimization
  • Sitemap generation
  • Copyscape review and status report
  • Phone support
  • Alt tags
  • Social media badge placement
  • Google local verification
  • Directory submissions:10
  • Facebook posting (starts month 2):1
  • Twitter posting (starts month 2):1
  • Facebook likes:5
  • Google + posting (starts month 2):1

Gold

Monthy Fee: $599.95

Setup Fee: $199.00

  • Incoming Links:32
  • Keywords:30
  • Ranking Reports
  • XML Sitemap
  • Email Support
  • Keyword research and selection
  • Website optimzation
  • Homepage title tag
  • Homepage description
  • Hyperlink Optimization
  • Sitemap generation
  • Copyscape review and status report
  • Phone support
  • Alt tags
  • Subpage title (Half in Month 1, Half in Month 2):6
  • Social media badge placement
  • Subpage description (Half in Month 1, half in Month 2):6
  • Google local verification
  • Directory submissions:20
  • Map Embed
  • Facebook posting (starts month 2):1
  • Blog posting (starts month 2):100 words
  • Twitter posting (starts month 2):1
  • Facebook likes:10
  • Google + posting (starts month 2):1

Platinum

Monthy Fee: $999.95

Setup Fee: $199.00

  • Incoming Links:50
  • Keywords:60
  • Ranking Reports
  • XML Sitemap
  • Email Support
  • Keyword research and selection
  • Website optimzation
  • Homepage title tag
  • Homepage description
  • Hyperlink Optimization
  • Sitemap generation
  • Copyscape review and status report
  • Phone support
  • Alt tags
  • Subpage title (Half in Month 1, Half in Month 2):10
  • Social media badge placement
  • Subpage description (Half in Month 1, half in Month 2):10
  • Google local verification
  • Directory submissions:30
  • Map Embed
  • Facebook posting (starts month 2):1
  • Blog posting (starts month 2):400 words
  • Twitter posting (starts month 2):1
  • Facebook likes:15
  • Google + posting (starts month 2):1
  • Facebook ads (Starts Month 2)

Gold

Monthy Fee: $599.95

Setup Fee: $199.00

  • Incoming Links:32
  • Keywords Tracked:30
  • XML sitemap
  • Keyword Research and Selection
  • Website optimization
  • Homepage title tag
  • Homepage description
  • Hyperlink Optimization
  • Sitemap generation
  • Copyscape Review & Status Report
  • Alt tags
  • Subpage title (Half in Month 1, Half in Month 2):6
  • Subpage description (Half in Month 1, half in Month 2):6
  • Directory submission and optimization:20
  • Google Local Verification
  • Map Embed
  • Social media badge placement
  • Google Publisher
  • Facebook Likes (First month only):10
  • Blog posting (Starts Month 2):100 words
  • Twitter posting (Starts Month 2):2
  • Facebook posting (Starts Month 2):2
  • Google+ posting (Starts Month 2):2
  • Phone support
  • Email support
  • Ranking reports

Platinum

Monthy Fee: $999.95

Setup Fee: $199.00

  • Incoming Links:50
  • Keywords Tracked:60
  • XML sitemap
  • Keyword Research and Selection
  • Website optimization
  • Homepage title tag
  • Homepage description
  • Hyperlink Optimization
  • Sitemap generation
  • Copyscape Review & Status Report
  • Alt tags
  • Subpage title (Half in Month 1, Half in Month 2):10
  • Subpage description (Half in Month 1, half in Month 2):10
  • Directory submission and optimization:30
  • Google Local Verification
  • Map Embed
  • Social media badge placement
  • Google Publisher
  • Facebook Likes (First month only):15
  • Blog posting (Starts Month 2):400 words
  • Twitter posting (Starts Month 2):3
  • Facebook posting (Starts Month 2):3
  • Facebook ads (Starts Month 2)
  • Google+ posting (Starts Month 2):3
  • Phone support
  • Email support
  • Ranking reports

Platinum PLUS

Monthy Fee: $1499.95

Setup Fee: $199.00

  • Incoming Links:75
  • Keywords Tracked:90
  • XML sitemap
  • Keyword Research and Selection
  • Website optimization
  • Homepage title tag
  • Homepage description
  • Hyperlink Optimization
  • Sitemap generation
  • Copyscape Review & Status Report
  • Alt tags
  • Subpage title (Half in Month 1, Half in Month 2):12
  • Subpage description (Half in Month 1, half in Month 2):12
  • Directory submission and optimization:40
  • Google Local Verification
  • Map Embed
  • Social media badge placement
  • Google Publisher
  • Facebook Likes (First month only):20
  • Blog posting (Starts Month 2):600 words
  • Twitter posting (Starts Month 2):4
  • Facebook posting (Starts Month 2):4
  • Facebook ads (Starts Month 2)
  • Google+ posting (Starts Month 2):4
  • Phone support
  • Email support
  • Ranking reports

Silver

Monthy Fee: $1999.95

Setup Fee: $299.00

  • Incoming Links/Social Bookmarketing:100
  • Keywords:100
  • Facebook post (starts month 2):3x/wk
  • Blog posting (starts month 2):200 words
  • Twitter posting (starts month 2):3x/wk
  • Google + posting (starts month 2):3x/wk
  • Directory submissions:50
  • Subpage title:14
  • Subpage description:14
  • Design and Build a Facebook Page
  • Design and build Twitter page
  • Design and build G+ page
  • Design and build a blog
  • FB ads
  • Press Release:1x
  • Article:1x
  • Reputation Monitoring
  • Ranking Reports
  • Email Support
  • XML Sitemap
  • Keyword research and selection
  • Website optimzation
  • Homepage title tag
  • Homepage description
  • Copyscape review and status report
  • Phone support
  • Alt tags
  • Social media badge placement
  • Google local verification

Gold

Monthy Fee: $2999.95

Setup Fee: $299.00

  • Incoming Links/Social Bookmarketing:150
  • Keywords:150
  • Facebook post (starts month 2):5x/wk
  • Blog posting (starts month 2):400 words
  • Twitter posting (starts month 2):5x/wk
  • Google + posting (starts month 2):5x/wk
  • Directory submissions:80
  • Subpage title:24
  • Subpage description:24
  • Design and Build a Facebook Page
  • Design and build Twitter page
  • Design and build G+ page
  • Design and build a blog
  • FB ads
  • Press Release:1x
  • Article:1x
  • Reputation Monitoring
  • Ranking Reports
  • Email Support
  • XML Sitemap
  • Keyword research and selection
  • Website optimzation
  • Homepage title tag
  • Homepage description
  • Copyscape review and status report
  • Phone support
  • Alt tags
  • Social media badge placement
  • Google local verification

Platinum

Monthy Fee: $3999.95

Setup Fee: $299.00

  • Incoming Links/Social Bookmarketing:200
  • Keywords:200
  • Facebook post (starts month 2):8x/wk
  • Blog posting (starts month 2):800 words
  • Twitter posting (starts month 2):7x/wk
  • Google + posting (starts month 2):7x/wk
  • Directory submissions:100
  • Subpage title:36
  • Subpage description:36
  • Design and Build a Facebook Page
  • Design and build Twitter page
  • Design and build G+ page
  • Design and build a blog
  • FB ads
  • Press Release:1x
  • Article:1x
  • Reputation Monitoring
  • Ranking Reports
  • Email Support
  • XML Sitemap
  • Keyword research and selection
  • Website optimzation
  • Homepage title tag
  • Homepage description
  • Copyscape review and status report
  • Phone support
  • Alt tags
  • Social media badge placement
  • Google local verification

Press Releases

One Time

Monthy Fee: $0.00

Setup Fee: $398.95

  • Word count:300
  • Distribution:150+

Pearl

Monthy Fee: $299.95

Setup Fee: $0.00

  • Word count:300
  • Distribution:150+
  • Recurring monthly

Ivory

Monthy Fee: $799.95

Setup Fee: $0.00

  • Word count:300
  • Distribution:1000+
  • Recurring monthly

Blogging / Content Generation

100 Words

Monthy Fee: $59.95

Setup Fee: $199.00

  • Number of blogs:1
  • Blog creation
  • Blog posting
  • Social Media Posting to Twitter and Facebook
  • Email subscriptions
  • Google+ authorship
  • Analytics
  • Keyword Optimization

200 Words

Monthy Fee: $99.95

Setup Fee: $199.00

  • Number of blogs
  • Blog creation
  • Blog posting
  • Social Media Posting to Twitter and Facebook
  • Email subscriptions
  • Google+ authorship
  • Analytics
  • Keyword Optimization

300 Words

Monthy Fee: $165.95

Setup Fee: $199.00

  • Blog creation
  • Blog posting
  • Social Media Posting to Twitter and Facebook
  • Email subscriptions
  • Google+ authorship
  • Analytics
  • Keyword Optimization

400 Words

Monthy Fee: $199.95

Setup Fee: $199.00

  • Blog creation
  • Blog posting
  • Social Media Posting to Twitter and Facebook
  • Email subscriptions
  • Google+ authorship
  • Analytics
  • Keyword Optimization

500 Words

Monthy Fee: $279.95

Setup Fee: $199.00

  • Blog creation
  • Blog posting
  • Social Media Posting to Twitter and Facebook
  • Email subscriptions
  • Google+ authorship
  • Analytics
  • Keyword Optimization

$499

Monthy Fee: $249.00

Setup Fee: $995.00

  • PPC budget
  • Setting Optimization
  • Conversion Tracking
  • Quality Score Optimization
  • Negative Keywords
  • Campaign Optimization
  • Dedicated Project Manager
  • Ad Group Optimization
  • Display Network Optimization
  • Impression Share Optimization
  • Bid Management
  • Ad Copy Optimization
  • Split Testing Ads

$749

Monthy Fee: $249.00

Setup Fee: $995.00

  • PPC budget
  • Setting Optimization
  • Conversion Tracking
  • Quality Score Optimization
  • Negative Keywords
  • Campaign Optimization
  • Dedicated Project Manager
  • Ad Group Optimization
  • Display Network Optimization
  • Impression Share Optimization
  • Bid Management
  • Ad Copy Optimization
  • Split Testing Ads

$999

Monthy Fee: $299.00

Setup Fee: $995.00

  • PPC budget
  • Setting Optimization
  • Conversion Tracking
  • Quality Score Optimization
  • Negative Keywords
  • Campaign Optimization
  • Dedicated Project Manager
  • Ad Group Optimization
  • Display Network Optimization
  • Impression Share Optimization
  • Bid Management
  • Ad Copy Optimization
  • Split Testing Ads

$1499

Monthy Fee: $399.00

Setup Fee: $995.00

  • PPC budget
  • Setting Optimization
  • Conversion Tracking
  • Quality Score Optimization
  • Negative Keywords
  • Campaign Optimization
  • Dedicated Project Manager
  • Ad Group Optimization
  • Display Network Optimization
  • Impression Share Optimization
  • Bid Management
  • Ad Copy Optimization
  • Split Testing Ads

$1999

Monthy Fee: $499.00

Setup Fee: $995.00

  • PPC budget
  • Setting Optimization
  • Conversion Tracking
  • Quality Score Optimization
  • Negative Keywords
  • Campaign Optimization
  • Dedicated Project Manager
  • Ad Group Optimization
  • Display Network Optimization
  • Impression Share Optimization
  • Bid Management
  • Ad Copy Optimization
  • Split Testing Ads

$2499

Monthy Fee: $549.00

Setup Fee: $995.00

  • PPC budget
  • Setting Optimization
  • Conversion Tracking
  • Quality Score Optimization
  • Negative Keywords
  • Campaign Optimization
  • Dedicated Project Manager
  • Ad Group Optimization
  • Display Network Optimization
  • Impression Share Optimization
  • Bid Management
  • Ad Copy Optimization
  • Split Testing Ads