First thing is first, if you want a fully customize-able presence online for your viewers you need your own website. This means domain registration, web hosting, web development, and graphic design. Once your site is live, the next step will be to promote it. You promote your site, by increasing your ranking on search engines. You do this by optimizing onsite and offsite.
Every good website, will have a great deal of content that is rich with key phrases that might be searched by their potential viewers. It is a good idea to first try to organize your site like an outline, categorically, breaking down the site, page by page, section by section. Then, try to match these sections to key phrases and build your content, like menu items, titles, and text and the page.
From there, we do keyword analysis for your target audience, and optimize your content to these words without changing the true meaning. We also optimize meta data, alt tags, and other coding related factors, on your website. Hence the name “Onsite SEO”.
Nearly all of the top search engine ranking factors are related to offsite work. This means social media signals, like “likes” and “follows” on pages linked to your website, inbound links and anchor text links, like this link, SEO, that says a keyword we would want to rank for.
SEO stands for search engine optimization, but what are we optimizing and for whom? Well, we are optimizing our company presence online by many factors for search engines like Google, Bing, and Yahoo! This can be company websites, social media accounts, even forum interactions.
Search marketing can include pay-per-click advertising like Google Adwords. OMNIA does not recommend pay-per-click advertising. Instead, we recommend improving natural listings on search engines via search engine optimization (SEO). Only 17% of viewers are said to click on pay-per-click listings, so we go for the majority instead with by improving our SERPS or search engine ranking positions, on Google, Bing, and Yahoo!, by optimizing the previously mentioned onsite and offsite factors. This factors include the words used in your website URL, how many links point to your site, and what those links say and how they are coded, Facebook and Twitter likes, re-tweets, and follows, alternative text on your website for the visually impaired, and so on.
We want our pricing to be both scale-able to your budget, while remaining effective, as well as easy to understand. We want you to understand what you are getting in return for your marketing dollar. We expect that every dollar invested in your marketing, with the help of OMNIA, returns an invest of nine (9) dollars in return. In an effort to make our services more understandable, manageable, cost effective and effect, we have grouped our services in cleverly designed packages. Some of the packages you see below are for onsite SEO factors as well as offsite SEO factors, and some are purely for offsite SEO factors. This includes onsite website SEO optimization, like meta data and alt tags, as well as content.